“Nobody really knows which films will be big .There are no sure –fire commercial ideas any more. Nobody knows anything in the movie business because no one can predict popular taste”.-William Goldman , American novelist, playwright and screenwriter.
This blog is all about the contrary of this quote. “A movie and its campaign triumphs only when they engage, engross, absorb and hold the attention of people.” Isn’t this the vision of every Marketing Manager and not just that of a production house or distributor?.
The succession of innovative , ground braking , strategic buzz that surrounds around a movie and the actors in it and the buzz on buzz has been the hallmark of successful Bollywood campaigns. Amir Khan having men sporting Ghajini haircut at the lauch of the movie . A more cheesy one like Shaid Kapoor and Genilia D.Souza sitting in the car one whole night to promote their movie Dance Pe Chance . These are strategic and compelling notes.One credible word of mouth marketing . Many films coming out these days have a special theme song talking about the movie pre-release and along with it is the video trailer teaser.
A few movies, specially that release with big names and budget are taken for the opening week very much in advance and more often than not obtain their money back in opening week. So the success of the movie is assured much before it hits the screen. This is the kind of brand image every Brand Manger would dream off. This buzz and buzz on buzz strategies, has occupied the consumers to be a part of campaign.
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