In the year 1983 Bhaskar Bhat joined the then called Tata watch project which was just establishing its foot hold in India, and nearly 2 decades later has turned it into a Billion dollar company. In an article I read in a famous news journal it was astonishing to come across his intuitiveness which makes you astonished and think “how come I dint think of this”? Today Bhaskar Bhat has created a demand for watches which at one point no one thought existed. Diversification in business was a risk factor a decade ago but through investigation of a decade has meant that diversification happened in the Tata Owned enterprise and the Billion dollar man ventured into jewellery. But what makes him stand out is the fact that despite so many hurdles which is facing the watch manufacturers these days his initiatives to attract the masses to choose his brand is still startling. In a recent interview when quizzed about the potential threat to his watch making enterprise, he said and I quote “today even a mobile phone is a competitor to my business and I have to live with it and fight it out, but come to think of it we Indians fancy watches as the best to gift to give someone in special occasions and that is where I fancy my company”.
After taking over the mantle of MD in the year 2002, rapid strides have been taken by this industry. Today it comes as a surprise to many that this TATA owned entity is none other than TITAN. You might just be sporting one when reading this. This article is about a leader whose qualities need to be addressed and I hope I have in this short summary.
No comments:
Post a Comment